What does a data-based marketing approach allow a sport


1. What does a data-based marketing approach allow a sport organization to do?

2. What is at least one characteristic of a good database management system?

3. What elements are needed for a solid database and direct marketing strategy?

4. What are at least two items that might provide useful data on competitors?

5. What is one good source of internal data?

6. What is at least one source of primary data?

7. Why are primary data sources important?

8. What is at least one source of secondary data?

9. What is one common problem in market research?

10. What are the 4 Ps of sport marketing?

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