What does a brand represent


Discuss below in a 400 words each and use APA format:

1 Choose any of the following points - make sure to read the rubric carefully before you write your material.

What are some of the key considerations that marketers face today? Are demographics changing? How is technology a key factor? What are the four p's and how are they integrated into marketing plans? What is marketing?

2 Choose any of the following points - make sure to read the rubric carefully before you write your material.

What does a brand represent? Think of this from both the business point of view and the consumer's point of view. Cite examples of successful brands and identify why they are so successful.

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Marketing Management: What does a brand represent
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