Please answer four (4) short answer essays from the (6) essays provided.
1 Define the term "Globalisation" What are the arguments for and against globalisation. Discuss
2 Describe the underlying dimensions of culture, with reference to Hofstede's evolving research in the area. Do you believe that Hofstede's current model provides an accurate and useful cultural assessment for international marketing planning and implementation? Discuss
3. Why are many countries moving away from regional trade groupings like the EU and NAFTA and negotiating individual free trade agreements with trading partners? What are the advantages of Free Trade Agreements (FTA). Discuss
4. What do you understand by Standardization V.s Adaptation in International business. What are Pros and Cons of Standardization V.s Adaptation. Discuss
5. What are the opportunities, challenges and barriers for SMEs entering Asian foreign markets? Discuss
6. Should Asian based companies care about or implement ethical business practice? It is often argued that organisations are in the business of making profits not addressing the soft issues of ethics. Is ethics good for business? Discuss