What do you understand by marketing communications, Operation Management

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What do you understand by marketing communications

a. What do you understand by "marketing communications mix"?

b. Explain what kinds of appeal marketers would find most effective in marketing the following products or services: disposable diapers, laundry detergent, a quit smoking program, seat belts and life insurance?

Please be detail.

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Operation Management: What do you understand by marketing communications

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