Once you've finished researching these companies and reviewing some of the key concepts of cross-cultural management in the background materials, write a 4- to 5-page paper answering the following questions:
What do you think the biggest challenge in terms of cross-cultural management will be in the merger of these two companies? Remember to consider the issue of differences in national cultural values between Japan and the United States.
What steps do you recommend be taken to help ease cultural differences between the two companies?