Assignment:
PLESAE FIND READING AND QUESTIONS ATTACHED, THERE ARE 5 DISCUSSION QUESTIONS THAT NEED TO BE ANSWERED.
DISCUSSION QUESTIONS
1. What do you think of UA's approach to innovation? Would you expect to see this type of innovation in an athletic wear company? Explain.
2. What do you think UA's culture might be like in regards to innovation? (Hint: refer to the list on p. 199.)
3. Could design thinking help UA improve its innovation efforts? Discuss.
4. What's your interpretation of the company's philosophy posted prominently
over the door of its design studio? What does it say about innovation?
5. What could other companies learn from the way UA innovates?
Attachment:- Case Application.rar