1. What do you think of the environmental consequences of bottled water?
2. What are the costs of quality that are incurred by a restaurant that serves food that is eaten raw: salads (for example)? Discuss these costs under the four headings (prevention, appraisal, internal failure, and external failure)
3. For an organization with which you are familiar, identify a few resources and capabilities specific to that organization. Did the company successfully leverage those resources and capabilities to its advantage? Explain.