Assignment: Marketing Strategy Project
The Marketing Strategy Project is a seven pages paper-based knowledge gained in the course. The project is based upon a product that the student chooses. Then, each of the seven elements of strategy (found on p. 255) must be developed fully. The student, after reading the text and studying each of the resources presented in the course, should write the paper in the following format (at least one full paragraph per section): introduction, each of the seven strategy elements, and finally your opinion (last paragraph - what do you think of competitive analysis for the product... and why). The body of the paper needs to be at least 7 full pages and no more than 10 pages in length (not including title page and reference page). The written work must strictly follow APA format and exhibit critical thinking commensurate with undergraduate higher education.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.