Homework: Targeting Markets
The organization for this homework - Amedisys Hospice of Greater Chesapeake.
After completing your research, prepare your Written Homework 2 intermediate deliverables (relevant submission folders are in the sub-modules) as directed by the general guidelines for written homeworks in the syllabus, project descriptions, by answering each of the following questions in turn:
a. Name and describe the health service organization.
b. Describe its primary target market in terms of the segmentation variables presented in the Week 4 Overview. You can use the PRIZM system or describe it yourself.
c. What kind of behaviors do its patients/clients exhibit when making a decision to use the organization's services? Might want to refer to the Health Service Model.
d. What do you think is the organization's value proposition? Use the generic value propositions outlined in the Overview.
e. Describe the organization's primary competitors. If possible, prepare a positioning map using two variables important to the patients/clients of the organization.
f. Based on your competitive analysis, what do you is the organization's competitive position?
g. What recommendations would you make for changes to the organization's target market, services or competitive position and why?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.