Building Change into the Strategic Plan
“Jim, what do you think about the change leadership team’s idea to build change into the company’s strategic plan?” asked Mary Prevost. Prevost and Jim Andres had attended a meeting earlier in the day in which the CEO of their company, Mar-Tech, explained why change needed to be built into the strategic plan.
“I like the idea, but I’m not sure how to actually go about getting change built into the plan,” responded Andres.
“I know. I feel the same way. My problem is that I’ve never been involved in developing a strategic plan,” admitted Prevost.
“I haven’t either,” Andres said.
Discussion Questions
1. What is your opinion of including change in a company’s strategic plan? Is this a good idea or a bad idea? Justify your answer.
2. If you were either Andres or Prevost, what would you recommend in terms of how to build change into Mar-Tech’s strategic plan?