Short Cases / Discussion Memo- Business Strategy
The memo should answer the Discussion Assignment question. In addition, they should apply concepts from the chapter readings. Your answer should be logical and supported by facts from the case or facts you research on your own. Do not present a summary of the case, but instead offer a well-supported evaluation using case information and incorporating concepts from the chapter readings. Remember to cite any work that is not your own.
These memos are to be approximately 1 page in length, single-spaced with minimum 10-point font. Read all files that attached below and answer the following questions.
Discussion assignment: For at least 2 days, search for everything using both Bing and Google. Compare your search results. What do you find? Is one more accurate or not? Which do you prefer to use and why? What do you recommend Microsoft do regarding Bing? Can Bing catch up to Google in search? How did Yahoo lose its lead in search to Google? (The bulk of your memo should address the 'catch-up' and the why questions.)
Must use concepts from the chapter 4 reading to answer the question!!! Use case information as well. Revision may needed. Read the chapter to answer the questions when needed.
Readings: two attached below, and
https://lowendmac.com/2013/the-rise-of-google-beating-yahoo-at-its-own-game/
https://paulgraham.com/yahoo.html
https://www.webhostingbuzz.com/blog/2011/06/13/search-engines-evolution/
Additional: question for the example memo
Go to a retailer that sells TVs. What are the key differences you notice between different models & different manufacturers (try to compare TVs in same price point)? How important are these differences in consumer purchase behavior? Based on your experience and the readings, why has Sony struggled to compete in TVs in the past decade while previously it dominated TVs? If you do not know anything about TVs, ask a sales associate for explanations.
Article: Can Microsoft Make You 'Bing'? By STEVE LOHR.
Attachment:- Chapter-4_Standards_Battles_and_Design_Dominance.pdf