Problem
Answer the following questions for Kroger, the retail/grocery store.
What are your key findings from your internal analysis? Include as much data as you can and:
Indicate which are Strengths and which are Weaknesses from your internal analyses. Also indicate if the company has a competitive advantage.
What do you recommend for the company's next strategic move?
This has to be strategic. If you identified a business-level (positioning) issue, then this needs to be a business-level move (e.g., differentiation or low-cost). If you identified a corporate-level (growth) issue, then this needs to be a corporate-level move (e.g., diversification or integration).
How will this create value (think about revenues, costs, profitability)?