Case Study :Predictin g Con sumer Tastes with Big Data at Gap By AYELET ISRAELI and JILL AVERY
1. Why is Gap doing poorly in 2017?
2. Was Peck correct in firing his creative directors?
3. What do you predict will happen to Gap sales and brand equity because of the creative team change?
4. Should Peck allow Gap brands to be sold on Amazon?
5. What is your assessment of Product 3.0? How would you improve it?
6. Could changing the marketing mix help?
7. How is Big Data useful to marketing?