What do you mean by business to consumer in e-commerce?
B2C stands for Business to Consumer; it is a type of e-commerce.
It is where the consumer accesses the system of the supplier. This is still a two-way function but is generally done solely via the Internet. In Business to Consumer e-commerce companies sell goods to consumers online into a dynamic environment. All transactions under B2C signify an individual buying online.
Some illustrations: Conducting individual stock trades, a co. giving many more books for sale onto its web site. An illustration of Business to Consumer model is Amul.com that sells also Amul branded products online.