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What do you feel is the value add that they bring to the

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https://www.youtube.com/watch?v=GYkb6vfKMI4

ARTICLES ARE ATTACHED.

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Based on the above articles about IDEO, and the video, what do you feel is the "value add" that they bring to the business world? Why is such a force needed in business these days? What action is your company taking to drive innovation and research?

Articles:

1.Ideo's David Kelley on "Design Thinking" By Linda Tischler.

2. 17 Career Lessons from Ideo's David Kelley By Linda Tischler.

3. Innovation creates can-do culture at Campbell Soup By Katie Eder.

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