Assignment: Beginner Google Analytics Questions
i. Plot graphs of 1 Day Active Users for the second quarter in 2018 and the second quarter in 2019. Compare the number of active users for both periods from the two plots. What do you conclude about the change in marketing effectiveness, if any, from 2018-Q2 to 2019-Q2?
ii. Compare Bounce Rate for 2019-Q2 to 2018-Q2. What do you conclude? Similarly, compare Pageviews for 2019-Q2 to 2018-Q2. Please provide screenshots to support your analysis.
iii. CompanyOne wants to focus on younger users (18-24 and 25-34) who shopped during the 2019 holiday shopping season. Has the share of younger users changed from the holiday shopping season in 2018? Note: November 1 and December 31 are the start and end dates for the holiday shopping season for CompanyOne. How about changes in the proportions of older users during the same period?
iv. What about gender? CompanyOne's objective was to attract a larger proportion of female visitors to their online store during the 2019 holiday shopping season as compared to the same period in 2018. Was that objective met?
v. CompanyOne has invested in a targeted marketing campaign to attract new users to its online store since the beginning of 2020. Did CompanyOne attract more or fewer new users in January 2020 compared to January 2019, irrespective of gender?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.