Question: Creating the Marketing Plan - Watch the video, Creating the Marketing Plan, and answer the following questions:
1. What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
2. What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.
3. Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.
Textbook: A Framework For Marketing Management, Sixth Edition