Assignment: Ferrari
Each question should be answered in 250 words plus and they should be numbered. if sources are used please create bibliography page. All question must me answered as you where still living prior to Ferrari becoming public.
1. What do you believe is the key to Ferrari's brand value? What does Ferrari need to do over time to retain and potentially build that value?
2. What are the major challenges facing Ferrari's continued success as a publicly traded company?
3. How does Ferrari's financial performance compare to other global automakers?
4. How is that Ferrari has been able to achieve such high gross and operating margins compared to its competitors?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.