Marketing Discussion
Question One
• What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Question Two
• What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.
Question Three
• Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.