Assignment: Creating the Marketing Plan
Watch the video, Creating the Marketing Plan, and answer the following questions:
Question 1
• What do you believe is the most important element of a marketing plan? Provide your rationale for this statement.
Question 2
• What do you believe is the least important element of a marketing plan? Provide your rationale for this statement.
Question 3
• Provide three reasons why a company should write a marketing plan. Provide your rationale for this statement.
Text Book: A Framework For Marketing Management, Sixth Edition.
Chapters 2 and 3.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.