What do we need to know about short video for business


Problem

i. What do we need to know about longform video for business? What are some strategies and good practices for using longform video?

ii. What do we need to know about short video for business? What are some strategies and good practices for short video?

iii. Why might a business/organization/brand choose to invest effort in a longform video social media presence? What about short video? Do they reach different audiences, and if so, how?

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