1. What do we call the process of stating the basic dilemma and then developing other questions by progressively breaking down the original question into more specific ones?
2. Minute Maid is creating its own proprietary methods for performing research. In this scenario, what hierarchy of business decision makers does Minute Maid operate?
3. Northwest Airlines used mathematical models to find out which customers in the database were responsible for most of its profits and which customers were not currently profitable, yet showed similar characteristics to the most profitable customers. What method did Northwest Airlines utilize in this scenario?
4. What should be the first question when considering a management dilemma? What symptoms cause management concern?
5. What is the goal of ethics in research? Ensure nobody is harmed.
6. What is it called when research participants are only told part of the truth during a survey?
7. Name a key weakness in the research process:
8. "What do we want to achieve?" is what part of the process?