Problem
I. What do you think the Ritz-Carlton brand should do improve its marketing strategy?
II. The Ritz- Carlton has a crucial competitor in the Marriot Hotel Chan. The Marriot maintains its brand promise by fulfilling its commitment to its customers through its core values and heritages. Specifically, Marriot maintains its pledge to its customers by putting people first, pursuing excellence, embracing change, and acting with integrity. These values allow Marriot to maintain exceptional customer service and ensure its brand remains committed to its customers.
III. In thinking about the great brand success Red Bull has experienced, what do they need to think about in the future with respect to communication strategies? Think about both traditional and digital applications, and be specific with media, themes, and timing.