What do the companys profitability measures disclose about


What do the company’s profitability measures disclose about the company’s performance and how well its strategy was working between 2011 and 2012? Explain your answer.

Book: Gamble, John E., Peteraf, Margaret A, and Arthur A Thompson 2013. Essentials of Strategic Management: The Quest for Competitive Advantage, 4th Edition, New York, NY: McGraw-Hill. ISBN 978-0-07-811289-8

Using the formulas in the appendix of the text on pages 240–241 and the data in Macy’s financial statement (found on pages 88-89), calculate the following measures of financial performance:

a. Gross profit margin

b. Operating profit margin

c. Net profit margin

d. Times interest earned coverage

e. Return on shareholders’ equity

f. Return on assets

g. Debt-to-equity ratio

h. Days of inventory

i. Inventory turnover ratio

j. Average collection period

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Financial Management: What do the companys profitability measures disclose about
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