What do statements mean and how they important in marketing


Problem

What do these statements mean and how are they important in marketing? These have to do with thin-slicing.

i. It is possible to know something without knowing why you know it.

ii. The adaptive unconscious is essential because it helps people act fast and ask questions later.

iii. Priming- there are certain stimuli (images, words, etc.) that can influence people to change their behavior in measurable ways.

 

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Marketing Management: What do statements mean and how they important in marketing
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