1. As consumer expectations change, a consequence of this for product positioning is that
a product's full potential is rarely met.
what was once an additional extra feature can quickly become a standard feature.
competitors compete to introduce new expectations.
there are usually many opportunities to add features and services to a product.
All of the above
2. What do so-called "toolkits" allow consumers to do?
To create a personalized website.
Participate in product trials.
To participate in brand development activities
To create an information exchange with the company.
To create their own products.