1. What do home depot customers need from a home improvement planning, shopping and buying experience? How do home depot store-based customers differ from non-store customers? How can technology help home depot better meet the needs of all their customers?
2. How does home depot compete in terms of positioning itself as THE destination for all home improvement needs? How can it improve?
3. How has merchandising and category management changed at Home Depot over time? How has home depot’s merchandising strategy be exemplified online and integrated into its store presence?