1. If international expansion is the most important strategic trend of the twenty-first century, should every organisation, even the smallest, develop international strategies? If so, what strategies might be adopted by (a) a mediumsized engineering company based primarily in one part of the world, such as Europe, and (b) a major grocery retailer whose sales are mainly in one country?
2. What different international expansion strategies are implied by international, multinational and global approaches to strategy development? Give examples to support your explanation.