Problem
The COVID environment has produced many challenges. Businesses have begun to adapt, but adapting requires thinking out of the box, using technology, investing money.
Here is a good example, of fast-food restaurants. Please read this interesting article on the reinvention of the drive-through. remember, this is a huge market segment; the article estimates that fast-food and fast-casual sector is worth an annual revenue of $290b. Sadly, it has taken a 30% hit in the COVID scare.
Then reflect on any of the following issues:
A. Is investing in drive-throughs a profitable exercise?
B. What did you find most innovative about the new drive-throughs being planned?
C. Should more traditional restaurants (e.g. Olive Garden) plan for drive-throughs, or try to wait out the pandemic?