1. What were the most signi?cant management innovations undertaken by the new management team in the LEGO Group?
a. What did they do differently in their business practices in their supply chain?
b. What changed in their relationship with their end consumers?
c. How did they start to collaborate in new ways with their big customers among the retailers? What changed in terms of the boundaries between the organization and the environment?
d. What did they learn in the process of innovating? Which management innovations were taken further during the turnaround? Why did they not continue outsourcing?
e. How did their management innovations in?uence the LEGO brand?