Question: Course Textbook
Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: The business of hospitality and travel (5th ed.). Upper Saddle River, NJ: Prentice Hall
Case Study
Read through the case study, "Any City Can be a Tourist Destination," on pages 364-370 of your textbook. As you read, analyze the case, and then provide a response to the following questions:
1. What did leaders in Wichita Falls need to do to lay the foundation for tourism growth?
2. What were the key components of the "Pride in the Falls" campaign that supported the image and growth of tourism?
3. How would you evaluate the success or failure of the "Pride in the Falls" campaign?
4. What future actions would you recommend to city planners to continue tourism growth?
All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations, and be cited per APA guidelines.