Assignment: Think Different Exercise
In 1997, Apple, Inc. supported its "Think Different" marketing campaign with a 1-minute commercial featuring black-and-white footage of 17 iconic 20th-century personalities. The commercial was conceptualized by the Los Angeles-based advertising agency TBWA/Chiat/Day.
Watch the "Think Different" commercial.
Review the University of Phoenix Material: Creative Thinkers.
As a team create a 10- to 15-slide Microsoft® PowerPoint® presentation with detailed speaker notes in which you identify the 17 individuals shown in the background of the commercial.
Discuss the following in your presentation:
• What did each of the individuals contribute to the world?
• How was each of these contributions rooted in creative thinking; that is, how did each change existing paradigms of seeing or experiencing the world?
• Are there defining characteristics shared among all or most of the individuals?
• What is the value of imagination and thinking outside the box with regard to their contributions?
Format your presentation according to the APA guidelines and include a tittle slide, conclusion slide and reference slide. (For assistance on APA guidelines and tips review the resources under Student Resources and Student Materials).