What did analytics reveal about h&m customers


Assignment:

WSJ Article: H&M, is starting to use AI and big data to spot trends, predict sales and customize each of its 4,200 stores world-wide by Saabira Chaudhuri, May 7 2018. WSJ Article PDF file is attached OR can be accessed using the following link with a WSJ membership. https://www.wsj.com/articles/h-m-pivots-to-big-data-to-spot-next-big-fast-fashion-trends-1525694400 Instructions:

1. Review the WSJ article provided and answer both question 1 and question 2. As a guideline, your response should be about 1 to 2 paragraphs in length and should address the specific question with depth and clarity.

2. Be sure to label each question in your response (Question 1 and Question 2).

Question 1: What did analytics reveal about H&M customers?

Question 2: What made H&M cut the number of items sold in the store?

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