Create an 10- to 12-slide Microsoft PowerPoint presentation, with notes, for the VP of marketing in which you address the following: Netflix or Galaxy Note 4
- What demographic factors should be considered in a marketing analysis? How should they be used?
- What psychographic factors should be considered in a marketing analysis? How should they be used?
- How do you account for attitudinal factors in marketing this product? What do you look for? How can your marketing choices affect your consumer attitudes?
- Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business?
- Cite the assigned readings and at least one outside reference.