What definition of branding makes most sense to


What is branding? Give us about 300 words on branding in the space provided here, answering the following questions:

  • What definition of branding makes most sense to you?
  • What kinds of companies would branding be a bad idea/waste of money for, and why?
  • Discuss about commodities/price competitors. Think about whether it would be valuable or not for a price competitor to build a brand.

 

 

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Management Theories: What definition of branding makes most sense to
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