Discussion Post: Marketing Distribution Channel and Integrated Marketing Communications
1) What is a distribution channel? What decisions go into selecting a distribution channel? What are the major types of channels? Provide an example.
2) Discuss the integrated marketing communications (IMC) concept. Why is it important for marketers to use a blend of different promotional tools or methods? How does social media play a role in the IMC process?
The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.