What customer loyalty techniques would you recommend to, Management Theories

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What customer loyalty techniques would you recommend to

SITUATION
Jeremy Shepherd is the founder of PearlParadise.com, in Santa Monica, California. His jewelry business recognizes the importance of ensuring that customers keep coming back.

However, Shepherd is uncertain as to which customer retention techniques he should use to develop a strong foundation for repeat business. PearlParadise. com's website has the software capabilities to support customer interaction.

Question 1 What customer loyalty techniques would you recommend to Shepherd?

Question 2 What information would be appropriate to collect about customers in a database?

Question 3 What specific computer-based communication could be used to achieve Shepherd's goal?

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