What cultural or societal trends must the brand monitor in, Operation Management

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What cultural or societal trends must the brand monitor in

Mountain Dew has “owned” an association with extreme sports and youth since the early 1990s, and this strategy continues to be successful for the brand. What cultural or societal trends must the brand monitor in order to know how to communicate with its audience? Does its image also limit growth possibilities? If so, in what ways? How might it circumvent these limits?

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