Assignment
READ the previous case study: READING: DUNKIN' BRANDS - DUNKIN' DONUTS AND BASKIN-ROBBINS - MAKING LOCAL GLOBAL
• VISIT the Dunkin' Donuts website. Scroll to the BOTTOM of the web page and find the link that says: "Global Presence" which will allow you to get more information about the extent to which Dunkin' Donuts has gone global.
• GO TO at least ONE of the countries listed in this area and find out how "Local goes Global."PICK ONE COUNTRY/LOCATION of Dunkin' Donuts as the basis for your discussion for Question #1.
1. What are some of the most interesting local adaptations Dunkin' Donuts has made based on your research?
2. What cultural factors do you think Dunkin' Donuts looked at when they made these adaptations?
3. Do you think Dunkin' Brands should let local operators make their own decisions regarding flavors for ice creams, donuts, and other items to be sold in-country?
4. How would you recommend that the company's global management assess the cultural differences in each market?
5. Should there be one global policy?