Assignment
PART I - Quality Advantage
QUESTION 1 - Given its advantage in providing high-speed Internet connections, what could Corpnet have done in the early stage to consolidate its position and make entry difficult for potential competitors?
NOTE: a) First research to find out what is the meaning of Qualitative Advantage. b) You will need to read between the lines to answer what Corpnet could have done in the early stages and ask the necessary questions. c) You will also need to do the analysis that Corpnet's management should have done initially.
QUESTION 2 - What creative service might Corpnet add to its offering to make its service more attractive and gain or improve customer loyalty? Explain your answer.
PART II - Role of Marketing
QUESTION 1 - In the initial stage, what can marketing contribute to Corpnet's short-term and long-term successes? Explain your answer.
NOTE: Before answering, research to find out what is understood by Role of Marketing
QUESTION 2 - When a company offers a product or service better than the competition, what marketing strategy or tactic should it use?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.