1. What could college more responsibly manage its supply chain? List some potential upstream and downstream actions the college could take.
2. There is a commonly held belief that customers (clients) and partner organizations prefer to work with people they know and trust. Discuss why that might be true. Support your position with a specific rationale and examples.
3. Imagine you work in the Marketing department at Dell Computers. You have the task of determining how to market your desktop computers to both business clients and the residential consumer. Considering what you have learned, how might your approach to marketing differ according to the business or residential market?