Discussion:
Select an organization of interest to you facing an energy-related marketing challenge or opportunity.
Write a paper of no more than 700 words explaining how some of the marketing concepts found in this week's readings may be related to your chosen organization, specifically:
•What areas of the external environment, e.g. within the cultural, demographic, economic, natural, political and technological environments, your chosen organization must evaluate closely and why
•Market research topics of particular interest to your chosen organization and how your organization must consider conducting this research
•What components of the marketing plan are particularly relevant to your chosen organization?
Format your paper consistent with APA guidelines.