Assignment: HEALTHCARE MARKETING
To begin, select one of the following healthcare systems that you would like to explore for this unit:
• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g. post-surgery therapy)
• Skilled nursing facility
• Surgical care
• Veterans Health Administration
• Other (requires approval from instructor)
The healthcare system that you selected will be the foundation for your unit 2 assignment.
• Research a real-life healthcare organization that matches the system you selected. Describe its target market and services provided.
• Evaluate the healthcare organization's mission statement based on researched evaluation criteria. What components does the mission statement contain? Lack? What recommendation would you offer to improve the mission statement?
• Discuss how your selected healthcare system can legally market their services and products (e.g. federal requirements, state mandates, etc.). Be sure to discuss applicable laws that may impact the marketability of the healthcare system.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.