Assignment:
Read the attached case study titled "Allstar Brands Medicine Group" and answer the below questions:
Customers
Business definition: Who do you want to serve and why? Be sure to include customers/segments to be targeted and customer needs satisfied. What is the rationale for these choices (e.g., segment attractiveness, market gaps, fit with resources, synergies)?
Competitive Advantage
Competitive advantage: What competitors will you compete against and how?
Performance Objectives
Performance objectives: What are your firm's performance goals (e.g., cumulative profit, stock price, market share, intermediary metrics)?
Key Success Factors
Key success factors: What is required of your firm to execute this strategy successfully (e.g., product development, outspend competition, first in market)?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
References:
James, S., Kinnear, T., & Deighan, M. (2014). PharmaSim - The Marketing Management
Simulation. Charlottesville, VA: Interpretive Simulations, Inc.
Winer, R. & Dhar, R. (2016). Marketing Management, 4th Edition. [BryteWave].
Attachment:- Allstar-Brands.rar