What competitive forces would affect the steyn city store, Marketing Management

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What competitive forces would affect the steyn city store

Problem

Read this case study : Seattle Coffee Co.: Growing the Brand One Cup at a Time.

• Critically assess the threat posed by competitors of Seattle. Motivate which competitor you believe to be the biggest threat to the overall Seattle group.

• What competitive forces would affect the Steyn city store in South Africa specifically?

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Marketing Management: What competitive forces would affect the steyn city store

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