1. What competitive advantage do you think Starbucks has? What will they need to do to maintain and sustain the advantage?
2. Is Starbucks “living” its mission? Discuss.
3. Why do you think it is important for Starbucks to keep its mobile workforce “connected”? In addition to the technology used to do this, what other things might the company do to make its adaptive organizational design efficient and effective?
4. Starbucks has said that it wants people who are “adaptable, self-motivated, passionate and creative team players”. How does the company ensure that its hiring and selection process identifies those kinds of people?