Problem
Choose a company which produces consumer based product for both genders and analyse the following:
• Your group assignment is to split your team and analyze the company.
• One team should review the Web site and analyze its contents based on its appeals to the male market segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
• The second team should analyze the Web site based on its appeals to the female segment (i.e., styles, language, colors, celebrity endorsers, games, customer relationships, etc.).
• The two teams should now match their findings and write a summary report.
• What has the company learned about market segments and market targets?
• How do the two sections of the company Web site assist in its marketing efforts?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.