Write a 500-word (minimum) submission that responds to the questions posed below:
Today's consumers are a better educated and more informed component of the external environment than ever. Consequently, they are more discriminating and increasingly demanding.
How should business organizations plan to deal with these changes in their customers' characteristics?
What companies do you think have been successful at identifying and keeping up with customer demand? How have they accomplished this?
The submission requires APA format and include in-text citations where necessary as well as a listing of reference citations at the end in APA format. 12 pt font, double spaced.