Web Exercise
Read the Red bull case thoroughly and answer three questions at the end of the case. You will find the article in this Week's folder.
1. Summarize the different types of marketing communications that Red Bull uses. Are these "traditional" or "nontraditional"?
2. What communication goal does each of Red Bull's marketing communication tools accomplish?
3. What is the risk of sponsoring a special event such as Felix Baumgartner's historic skydive?
Provide thorough responses to display your knowledge of the content associated with the case. Provide one paragraph for each question. If you are stuck on anything please let me know.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.