Assignment: Website Analysis
Evaluate Marketing Website Assignment: Access the kraftheinz-foodservice Website.
Kraft Foods uses this Website as a part of its marketing strategy. This website is not meant for the casual grocery shopper. It has a very particular audience. Review the Website and write a two- three page paper on the effectiveness of the website as a marketing tool. Include the things that work well and the things that could be done better. You are not being asked for your personal opinion. Find sources that will help you create a Rubric for assessing professionally-focused websites. For instance: What colors work best with certain audiences? How important is page length for this audience? Do the pages load at a reasonable speed? Do all the links work? ETC.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.